Try me free

Client: Lemnos

Challenge: Lemnos was looking for an engaging promotion that would encourage trial and drive sales of their Haloumi product.

Solution: Customers who purchased Lemnos Haloumi during the promotional period were offered their money back in the form of a branded eftpos Gift Card simply by trialling the product and providing 15 words or more of feedback via a Lemnos branded claim site.

The promotion was insured with Edge's Fixed Fee Pricing Model, removing all financial risk with 100% of claims being covered

Results: The Lemnos Try Me Free promotion generated trial, positive brand association and most importantly was embraced by retailers.