Challenge: Offer consumer rewards to drive sales during the lead up to Christmas and create a point of difference from major competitors.
Solution: Two week national promotion across 741 Coles stores nationally. Consumers who purchased any two of the specified “Promotional Products” in a single transaction received a movie voucher. Edge provided Coles with a branded digital back & front end solution with seamless delivery of digital rewards and national exposure for cinema brands which drove incremental cinema attendance / movie ticket sales.
Exposure: Above the line support: $1 MILLION spend including national press & TVC campaigns. Additional coverage: National POS, social media, flybuys database.