iTune Gift Voucher Offer
Rewards Program
Client:The Sydney Morning Herald and The Sun-Herald
Challenge: Provide a highly valued and cutting edge incentive to encourage existing subscribers to renew their subscriptions.
Solution: Customers who renewed their subscription received a virtual $30 iTunes card which could be used for any iTunes products. Subscription renewals were significantly higher than expected, resulting in what was originally a stand alone promotion being extended to an ongoing offer.