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Cash Back + Major Prize Giveaway
Client: TCL
Challenge: Drive incremental spend levels, appeal to a diverse range of consumers and increase positive brand association.
Solution:
Customers that purchased a selected TCL UHD TV Model from a participating retailer during the promotional period received a $75 or $100 eftpos gift card and instantly went in the draw to win the ultimate Melbourne Cup Carnival Trip.
Results:
TCL experienced positive sales during the promotional period, helped their marketing team create content on their social media platforms and their loyal customer Lisa.G won the Crown Oaks day experience! Overall it was a win-win promotion.