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Try me free
Client:Lemnos
Challenge: Lemnos was looking for an engaging promotion that would encourage trial and drive sales of their Haloumi product.
Solution: Customers who purchased Lemnos Haloumi during the promotional period were offered their money back in the form of a branded eftpos Gift Card simply by trialling the product and providing 15 words or more of feedback via a Lemnos branded claim site.
The promotion was insured with Edge's Fixed Fee Pricing Model, removing all financial risk with 100% of claims being covered.
Results: The Lemnos Try Me Free promotion generated trial, positive brand association and most importantly was embraced by retailers.