Challenge: Provide a promotional offer to appear across major retailers with wide appeal and high perceived value.
Solution: The promotional offer “Own Your Home” – your chance to play for $500,000 towards your own home. This was delivered via Edge’s insured prizing.
CaseMechanic: Customers who purchased a participating product during the promotional period were eligible to enter to win $500,000 towards their home.
One entrant was then selected to fly to an Australian capital city for their chance to play for the major prize.
Results: Results: Swisse received a record number of entries and have since engaged Edge to run the promotion numerous times with further success.