Challenge: Tooheys was looking for an exciting and engaging way to increase sales of their Extra Dry range in retailers.
Solution: Customers who purchased any Tooheys Extra Dry 24 or 30 pack (tinnies or stubbies) at a participating venue during the promotional period, received a scratch and win card with their purchase. Each scratch card contained a winning value which was issued to the recipient in the form of a virtual visa card. Winnings ranged from $5 - $45.
Results: Overall, the promotion was successful in achieving campaign objectives with the client experiencing increased sales and audience participation.