A Life Changing Experience

Client: PETstock

Challenge: To provide an appealing offer that could change one of their PETstock Family Value Membership holders, drive sales and capture consumer data.

Solution: Customers who purchased a participating PETstock product during the promotional period were directed to create their very own PETstock Family Values Membership account. One winning entry chosen at random had the chance to win $100k or $20k by spinning the branded wheel.

Results: Firstly what a result! The lucky participant took home the top prize of $100k after her lucky big spin. Overall the campaign increased membership numbers significantly and positive word of mouth.
See video from the day:

You have to see it to believe it.